I Tried IGK's Foamo To Get Mermaid Princess Hair

I don't generally write about cosmetics because I don't use them very often. Even though I may have a bias toward natural beauty, I can certainly appreciate the lovely aesthetics that skilled makeup artists are able to create. In fact, when it comes to anything I could wear that would make me shimmer and sparkle like a faery princess, I actually have a pretty low resistance. When I regularly frequented the princess-themed attractions at Walt Disney World, I used to go to the Bibbidi Bobbidi Boutique and ask to be pixie dusted by one of the Fairy Godmothers in Training far more often that what someone would probably consider healthy. That's why when I first heard about Foamo Holographic Hair Foam from IGK, which turns your hair sparkly and iridescent, I scoured the internet for weeks impatiently awaiting its release.


I first heard about Foamo from a viral Facebook video entitled "How To Be a Mermaid in 2018." There were a lot of things about it that appealed to me. It didn't seem too time-consuming or expensive, and I had always wanted to achieve the aesthetic of mermaid hair without bleaching or hiding my natural red color. This looked like the perfect compromise. It comes in two iridescent colors--"Moon Rock," which allegedly shifts from pink to teal in certain lighting, and "Meteor," which shifts from blue to purple. Since I had tried for purple streaks in the past without bleaching my hair and failed, Meteor seemed like the obvious choice for me to give it another go. It seemed like ages had passed between the time the video was released and the time I was actually able to find the product anywhere. It wasn't even advertised on IGK's website. I finally found it on sale last week on a site called Lovely Skin. It's also available on Sephora. It's a bit expensive for how small the bottle is, but I figured it was worth it for the sake of convenience.

When my Meteor Foamo finally arrived, I couldn't wait to try it out. Unfortunately, the results were not quite as magical as I was hoping for. The stuff that came out of the can was indeed a sparkly and foamy mousse that shifted in the light between a gorgeous periwinkle and a soft lavender. However, as soon as it made contact with my hair, it all but vanished. I only used it on two of my curls for the sake of testing it out. It seemed that no matter how much more I applied, the curls seemed to look just as red as the rest of my hair . The only way I was able to see the effect at all was by shining a flashlight directly over the curls in front of a mirror. Under the bright light of my phone, I could many shifting flecks of purple glitter, but as soon as the flashlight went away, so did the glitter. I only managed to capture the effect in a picture by pressing the camera on my phone practically right against my scalp with the flash on.


As you can see from the pictures, the glitter is so fine that it's only visible if you get right on top of the hair follicles, and I'm not comfortable getting that close to anyone just to show off my mermaid hair! The beautiful periwinkle hue of the foam itself did not transfer at all into my hair. All that showed up was the glitter, and that's only under the brightest possible lighting. I was pleased that it seemed to stay in my hair for a few days without washing it out, but it was hardly worth it when the effect is so subtle that you need a magnifying glass to see it. I'm sad to say that this latest quest to achieve mermaid princess hair without bleaching out my natural color ended once again in failure. Instead of paying over $20 for a two-ounce bottle, this exact same effect can be achieved by getting pixie dusted by a Fairy Godmother in Training for free at Disney's Bibbidi Bobbidi Boutique.

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