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Showing posts with the label marketing

The Frozen 2 Hype Is Real

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I had barely woken up this morning when I discovered that nearly all the fan blogs I follow  had already posted an update about the trailer for the highly anticipated Frozen 2  before the sun had even come out. Either Disney is really good at building hype  or most bloggers don't sleep. This movie has been teased since the last D23 Expo back in 2017, but the details were shrouded in mystery until today. A few images of Anna and Elsa's new look got leaked early, but today we were finally able to see where these leaked images came from. Wreck-It Ralph 2  played fun with the way Disney had been keeping this project under warps by teasing a preview of it after the credits and  rickrolling the audience. The real teaser trailer pulls Frozen  fans further down the rabbit hole of Arendelle by making us ask more questions than it actually answers. With its adrenaline-fueled score and lack of dialogue, it poses the question "What is Frozen 2  about?" See if ...

How the Disney Princesses Stayed Modern for 80 Years

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This is my first post here, so it's only fitting to do an analysis of Disney Princess history so far. I don't intend to only  write about Disney Princesses in this blog, but they will probably make up the vast majority of it. As stated in the title, it's been 80 years since the release of the first animated princess movie (and animated movie in general), Snow White and the Seven Dwarfs . Since then, Disney has made over a dozen more princess movies, spanning through multiple generations of girls and women. That's a lot of history. With how much social norms have changed between the 1930s and today, it would have been very easy for the Disney Princess line to become a forgotten relic of the past. Yet, with an  upcoming reunion in the Wreck-It Ralph sequel , the princesses are more popular than ever. Why? Disney updates their movies with the times. That's why they're called "classics." Each princess is a caricature of what is considered the ideal woman...