The Princess Blog

Yesterday was the last day of World Princess Week . The week itself was mostly uneventful. Instead of celebrating squarely within the rigid August 25th-31st timeline, Disney had pop-up events throughout the month in anticipation of it. However, they topped the week off with a grand finale in mind by drawing attention to a short YouTube series that may have otherwise fallen under the radar. The series, aptly titled after the new Disney Princess brand campaign, is called "Create Your World: Making a Disney Song." As you may have guessed, the title of the new song is "Create Your World." The web series released a 10-minute webisode once a week for six weeks leading up to the final performance in front of Sleeping Beauty's Castle at Disneyland on the last day of World Princess Week. I was not particularly invested in this web series when it started, so I "binged" all six webisodes on the final day. They portray an enthusiastic performer named Riley group...

We are two days into World Princess Week , the annual celebration of the Disney Princess brand , which takes place from August 25th to 31st this year. The beloved brand has moved on from its Ultimate Princess Celebration campaign  to begin a new marketing campaign called "Create Your World." The campaign kicked off at the beginning of the month with a commercial entitled  "The Magic Within"  in which little girls imagine Disney characters and symbols popping into their ordinary lives so they can live the modern princess life . This particular brand campaign seems more consumer-based than "Live Your Story,"  which encourages incorporating princess traits like kindness and bravery in everyday life. "Create Your World" sounds like an invitation to buy lots of Disney merchandise and turn your home into a castle , which is on brand with modern  Disney's questionable decisions that favor corporate greed over good storytelling. Although World Princ...